Tuesday, April 29, 2008

PageRank successful for images

PageRank is the algorithm that Google unveiled which has reconfigured the way we search the web. Recently Google hopes that this PageRank algorithm can be used to serach images online. Typically search engines search images based on the text around the image. PageRank for image search, which had been given the title of "VisualRank" is working to understand what is actual in a picture. This is expensive and time consuming. PageRank is computing a numerical weight assigned to each image. This will help users of Google image search to find relevant images to what they are looking for based on the actual image itself.

To find out more about this concept read Google trumpets PageRank for pics

MySpace Karaoke

It sounds like MySpace is trying to be more like their main social networking competitor Facebook. MySpace is now allowing users to do karaoke on the website through Ksolo. Ksolo is a karaoke site owned by Fox Interactive Media. This feature provides users with an opportunity to sing along as lyrics run across the screen. This sounds like MySpace is attempting to use the successful application method Facebook is using to allow companies to market to members.

To read more visit Now Sing Along with MySpace Karaoke!

Gaming on Macs

Mac is is refreshing its products to better prepare for gaming. Mac is attempting to reach experiential users by bettering the speed of their products with more efficient processors and offering larger monitors. As a lucrative market, Mac is making an effort to better serve the gaming market.

To read more visit Could Apple be preparing the way for Mac gaming?

Wednesday, April 9, 2008

Case #4 Yahoo

Yahoo.com is a website that offers its user the company’s primary goods and services free of charge to the user. Yahoo! offers its users with a search engine as well as the ability to customize their own MyYahoo! webpage. Along with these two features customers have access to an email service, messenger tool, radio, weather, local news, horoscopes, etc. all free of charge. This free service is not promotional; Yahoo! has always and will continue to offer their service to its users free of charge.

MyYahoo! allows users of Yahoo! to customize their homepage according to their personal interests. When creating a MyYahoo! webpage users are able to add content, change the appearance, as well as other options. Users are able to add modules which are like widgets for Mac or Google users. Also users can add RSS Feeds as part of their content that appears when they visit Yahoo!. As far as the appearance of the users MyYahoo!, a customer can select to change the color, layout, font size, and search box size. Finally users are offered additional options such as MyYahoo! Reader which allows users to read articles through Yahoo! without having to go to the publisher’s site. Also Yahoo! provides their users with Article Preview which gives a snippet of the article when the user rolls their mouse over the link and Article Timestamp shows users when articles they are viewing were published.

All of these features make for a better experience and contribute to the success of their free economy. The more features Yahoo! offers for free to their customer the more traffic the website will receive. The more traffic Yahoo! gets, the more advertisers will want to advertise using one of Yahoo!’s advertising solutions.

Yahoo! would fall under the advertising model as the principle of the free economy. As an advertising model, Yahoo!'s main form of generating income is through advertisers. Yahoo! offers free content to the users by allowing advertisers to advertise within the site and sponsor the website. Yahoo!'s advertising model offers four solutions for advertisers to use. The four options advertisers are given are search marketing, media solutions, publisher network and recruitment advertising. These solutions allow Yahoo! to continue to offer the company’s product for free while deriving sales and revenue through advertising.

Yahoo! could also be considered a "zero-marginal cost" business plan. Yahoo!'s product mostly consists of their search engine feature. This more commonly used feature is offered to customers at virtually no cost to Yahoo!. Yahoo! has a created a website that can search the web for content in a matter of seconds without the need of an employee to assist the process.


Yahoo! only offers the service to its users as free of charge. The only way Yahoo! draws in revenue is through advertising. The product that Yahoo! offers is not offered at different levels based on cost. There is one form of Yahoo!, which is free for everyone interested in using the product.

As a company that follows the advertising model for a free economy, Yahoo!’s primary source of revenue and profits come directly from advertising. Advertisers are interested in reaching users of Yahoo!’s free business model. Advertisers have options when advertising with Yahoo!.



One of the most common used forms of advertising with Yahoo! would be their sponsor results. Every time a Yahoo! user searches something Yahoo! provides a list of Sponsor Results that coordinate with the users search. Sponsor Results can appear at the top of the list of relevant links or along the side in a separate column designated for sponsored results.

Monday, March 31, 2008

Internet Marketing Trends

As popular as the internet has been you would think that people would be moree knowledgeable about how to use it to benefit them personally or for their business. According to recent internet news that is not the case. All of the headlines related to internet marketing are about support for internet marketing and companies offering assistance.

I think after the growth we've seen in the internet that more companies should be taking the intiative to learn marketing on the internet strategies for themselves. Instead of relying on companies to do it for them. With simple solutions to driving traffic, a little bit of research on how to optimize internet marketing might be all that small companies need. This would allow them to become more knowledgeable and save money rather then paying another company to do the research for them.

Articles offering help to companies include:
Online marketing for all web and e-business
Optimum7 Starts Offering Customized Internet Marketing Solutions
Internet Marketing Advertising - How To Do Business Online

Tuesday, March 25, 2008

Online Ordering

With the success of the Internet continuously growing, even restaurants have been able to capitalize. Many restaurants are now offering their menus to customers on their website, along with an opportunity to order from the menu. These restaurants have also incorporated online deals and delivery to add an incentive to placing the order through their computer.

Companies that have begun to implement this strategy include Dominos, Pizza Hut, etc

Other companies have capitalized on offering an ordering site to multiple restuarants, like a one stop shop. Campusfood.com allows students at campuses around the country to place orders online from restaurants local to their campus.

For more on the online ordering Diners turn to online menus