Nickelodeon has been around as long as most of us can remember. Along with the multiple channels now owned by the Nickelodeon enterprise, they also sell merchandise based on cartoon characters from their hit television shows. Already strong in the toy industry, Nickelodeon is trying to infiltrate the electronic aisle.Nickelodeon already currently sells electronics, however, they are now working on an entire line of electronics fit for their young target audience. Their new electronics line include radios, portable media players, flat screen TVs, etc. These electronics will be based off their popular cartoon characters such as a Spongebob Squarepants flat screen TV in the shape of the sponge character resting on two large plastic feet. Dora the Explorer is another character that will be used within the new electronics line.
These electronics differ from Nickelodeons previous electronics lines because they are using more sophisticated technology. Children usually understand technology better than their parents and they want products that reflect this. Flat screen TVs and digital cameras are the technologies that children want and understand.
Nickelodeon is also being careful to make sure that the sophistication is noted when making purchasing decisions in the stores where they will be sold. When the hit the shelves and Walmart and Best Buy they will be placed in the electronics aisle instead of the toy aisle. Most consumers feel that electronics placed among other toys show a weakness in the technology or quality. By placing these products in the electronic aisle parents and children will feel like they are purchasing quality, advanced technology that suits the wants of the children.
Information for this post was found on SpongeBob Pushes Deeper Into Electronics Aisle
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