Advertising Online

With drama circulating about advertising to children on line, companies are simply switching to a different medium to reach their target. This is an easy solution for marketers considering the increasing amount of time children are spending on the computer. With children growing up learning to be computer savvy, Marketers are finding this to be an easy transition as marketing on television is becoming increasingly difficult.

Advertisers are capitalizing on youngsters interest in online sites by advertising on popular websites and virtual worlds. Habbo Hotel, a popular virtual community that allows teenagers to chat and play games, has begun to patrol their websites. Habbo Hotel, along with other online websites, have begun to have issues with advertisers bothering members while attempting to advertise their products.

Habbo Hotel's policy is simply that it is no acceptable. They have advertiser's that help by sponsoring their virtual community, but these advertisers are chosen based on strict rules and guidelines.

With predictions, such as half of the children are expected to be a member of at least one virtual world by 2011, it is no wonder marketers are taking advantage of this new medium. As stated in an earlier post, many companies are beginning to create their own virtual worlds to promote their brand along with their products.

As companies begin to create and invade virtual worlds directed at children, parents need to become more involved and aware of how their children are using the Internet. The connection advertisers have to children in these virtual communities is stronger than any other medium used to advertise to children. Advertisers are able to easily gather information about these children while attempting to sell them products.

Information for this post provided by Online Marketers Aim for the Kids