The advocate suggests that companies currently use advertising to convince children to want their product, why can't these same principles be used to open up conversation about social issues. The idea is that by creating advertising that center around these issues such as race that they will no longer be taboo subjects to our children. Using advertising that focuses on different social issues will allow children to be more open about the topics and thus more educated.Lane points out that from a young age children are taught different colors. Therefore they recognize and identify these objects by their color. It is contradictory to ask a child to identify the color of a car, but then tell them to refer to different people by their color is improper.
Not only will this help to break down barriers in discussions on these topics, but Lane argues that the openness will allow children to feel better about who they are as a person. It is hard to identify how children learn about race since the topic is currently treated as something that is inappropriate to discuss. Because children are not allowed to discuss this openly they create in opinions about the topic. The goal of creating advertising surrounding these topics will allow for a more comfortable open discussion about this topic.
I feel that this idea may be a good idea in theory, however I don't believe advertising the topics to children is the proper medium. I think that this might be successful if these discussions were brought up in the classroom instead of on the television screen. I also don't know how these advertisements would be created. It is a hard message to get across without being confusing.
Information for this post provided by Children need to know that skin colour is not a taboo subject
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